Starting a personal training business advice? We have it for you. Keep reading for some top tips and suggestions as you take this major step forward in your career.
The convenience factor.
Personal trainers, especially in-home trainers, are convenient. Many people can’t find the time to travel to a gym. Others may be intimidated by the atmosphere at the gym, have very specific goals to match, or simple want or need the extra attention. IN short, their convenient and can be tailored to a person’s specific needs. That’s what makes it a good career choice if you’re passionate about helping people match their fitness goals, after all!
Make sure you know where you fit in, though. Are you a yoga/Pilates devotee? Do you want to help clients with specific sports or goals? The one that most interests you is probably the best bet to keep you motivated and interested, but pay some attention to what the market wants, too.
Not only does a personal trainer’s certification look good to clients, it proves that you’ve taken the time and energy to devote to learning about your field in and out. It suggests you’re a safe, dedicated choice who is motivated to stay on top of their field. It makes you credible, as well as providing a good networking opportunity.
Make sure you educate yourself about some of the generic business basics, too. Knowing how [or who] to handle your tax and other basics will take a weight of your mind and let you focus on developing your business. For starters, make sure you know what permits will be required of you before you open your doors. You should also double check that you have the right insurance. Often, you will have to purchase additional insurance for the business, and possibly public liability insurance as well. This especially applies if you’re working at home, which can change the parameters of any insurance you already have for household contents too.
Keep the paperwork in order.
Extend this tidy housekeeping to your clients too. Make sure you’re working with a contract in place- think about including a liability waiver too- that states clearly how and when payment is due and what your cancellation policy is. You may want to consider investing in some professional advertising, too, but even if that’s outside of your present budget you need to consider setting up an efficient website and possibly social networking options, and getting listed with directories in your area.
In many ways, setting your personal training business up right is the same as getting any small business right. You need to make yourself appealing to clients, make sure you are covered under your insurance and the law, and consider the nitty-gritty admin details that can easily be the difference between a successful new career and a dismal downward plunge into death for the business.